Case Study
Ukirama
SaaS Expansion
Context
Ukirama wanted to expand its reach in the Software-as-a-Service (SaaS) market, targeting mid-size or bigger companies in Indonesia.
Problem
The company needs to develop brand identity and content strategy. These will guide content creation on websites, social media, and increase the quality of advertisements.
Research and Approach
Discussions were held with the product team, sales representatives, and customers, to discover unique selling points. The copywriting took inspirations from global brands, with highly localized context.
Decision
Our writer assisted the brand through creation of:
- USP
- Tone of voice
- Website & landing pages copy
- Content marketing
Outcome
The company saw 230% increase in lead generation over 18 months. Qualification rate of paid search advertisements also rose while cost per lead became far more efficient. An overhaul in copywriting and content writing gave double the result, with the same marketing budget.
+230%
Lead generation
2x
Marketing ROI
Higher
Qualification rate
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